aggressive

aggressive ag‧gres‧sive [əˈgresɪv] adjective
1. an aggressive action uses direct and forceful methods in order to achieve the result that someone wants:

• aggressive marketing tactics to promote smoking among teenagers

• aggressive cost-cutting

• Aggressive buying from foreign investors has led the Nikkei's recent recovery.

2. an aggressive person or organization is very determined to be successful and achieve what they want:

• The company is struggling to fight off aggressive competitors.

* * *

aggressive UK US /əˈgresɪv/ adjective
done in a very forceful and competitive way in order to gain an advantage: aggressive marketing/expansion/recruiting »

Through aggressive marketing in Europe and Asia, the company pulled in an extra $4.5 billion and doubled its share prices.

aggressive campaigns/strategies/tactics »

Britain’s second largest water company is planning an aggressive campaign to win industrial and business customers from rivals.

forceful, competitive, and determined to win or get what you want: »

Many banks have become more aggressive in making loans to boost revenue growth.

»

The company has been losing market share for five years, primarily to aggressive competitors that have undercut the company on price.

FINANCE used to describe investments that involve some risk or investors that take risks in order to gain the best results: aggressive funds/investments/trades »

He moved his money into more aggressive investments, including hedge funds and publicly traded stocks.

»

aggressive buyers/sellers

aggressively /əˈgresɪvli/ adverb

Financial and business terms. 2012.

Synonyms:

Look at other dictionaries:

  • Aggressive — «Aggressive» Год основания 2006 год Расположение …   Википедия

  • Aggressive — Ag*gres sive, a. [Cf. F. agressif.] 1. Tending or disposed to aggress; having or showing determination and energetic pursuit of one s own ends at the expense of others or mindless of others needs or desires; characterized by aggression; making… …   The Collaborative International Dictionary of English

  • aggressive — 1 attacking, offensive (see base words at ATTACK n) Analogous words: invading, encroaching, trespassing (see TRESPASS vb) Antonyms: resisting: repelling 2 Aggressive, militant, assertive, self assertive, pushing, pushy are here compared as… …   New Dictionary of Synonyms

  • aggressive — 1. Note that it has two gs. 2. The modern commercial world has added the meanings ‘self assertive; energetic, enterprising’ to the word when it is applied to the techniques of marketing and salesmanship or to selling goods or services: • We are… …   Modern English usage

  • aggressive — [adj1] belligerent, hostile advancing, antipathetic, assailing, attacking, barbaric, bellicose, combative, contentious, destructive, disruptive, disturbing, encroaching, hawkish, intruding, intrusive, invading, martial, militant, offensive,… …   New thesaurus

  • aggressive — [ə gres′iv] adj. 1. aggressing or inclined to aggress; starting fights or quarrels 2. ready or willing to take issue or engage in direct action; militant 3. full of enterprise and initiative; bold and active; pushing 4. Psychiatry of or involving …   English World dictionary

  • aggressive — index contentious, disorderly, forcible, hostile, hot blooded, industrious, litigious, malevolent, obtrus …   Law dictionary

  • aggressive — (adj.) 1791, from L. aggress , pp. stem of aggredi (see AGGRESSION (Cf. aggression)) + IVE (Cf. ive). In psychological use from 1913, first in translations of Freud. Related: Aggressively; aggressiveness …   Etymology dictionary

  • aggressive — ► ADJECTIVE 1) characterized by or resulting from aggression. 2) unduly forceful. DERIVATIVES aggressively adverb aggressiveness noun …   English terms dictionary

  • aggressive — 01. Be careful; their dog can be quite [aggressive] at times. 02. Whenever my son watches violent television programs he becomes quite [aggressive]. 03. I hate [aggressive] people who approach me as soon as I walk into a store, and try to sell me …   Grammatical examples in English

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